Rosana In The Highest is the first project of a series conceived
out of desire and disobedience.
From a shared imagination and shared lived experience as plus-size women themselves, photographer Carmen Daneshmandi and stylist Emilia G., propose a premise that is both simple and untamed: to place the fat body in the cosmos of theatricality, excess, novelty and fantasy that is fashion. Not as an artifact or accessory, but as the undisputed protagonist in the center of a space of affirmation.
Fatness has been commodified and inserted in runways, editorials and campaigns, but is it possible to create a true counter-aesthetic from within an industry that has historically erased and rejected fat bodies on both the micro and macro levels? What is the worth of an editorial if out there in the world we are sized out of most stores, we obsess over diet culture on the same sets we claim to diversify, we applaud representations of the human form as radical that remain in the bounds of acceptable largeness?
We want to join the conversation on power, fatness, identity and fashion, knowing that the only way to truly challenge the dominant perceptions and constructions of corpulence, within fashion and society overall, is to normalize it. Fat on fat on fat!
EMILIA GUZMAN AND CARMEN DANESHAMANDI
Creative direction
CARMEN DANESHAMANDI
photography
EMILIA GUZMAN
fashion
MARIA BATEN
make-up and hair
ROSANA @Blow
Model